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After 2002, the charismatic Chairman and CEO of SMN Investment Limited, Syed Sadat M. Naderi returned home to support private sector development in Afghanistan. His aim was to increase  the employment ratio, promote skill development programs and, introduce world class quality of products and services and the latest technology in Afghanistan.

The concept of formation of FINEST as a Superstore in which every type of local and international products to be introduced became a reality under the supervision of Engineer Mohammad Hashim Alif. He is a well respected Afghan businessman, who ran his own chain of superstores in Canada. Engineer Hashim Alif gave shape and structure to the ambition of Mr. Naderi  until we created the brand "Finest".

The Finest Team

Finest Superstores is the retail division of the SMN Investment Group. It is the first chain of retail superstores in Afghanistan and plans to grow throughout the country. The first Finest store opened its doors in 2006 and now the Finest group boasts 6 superstores in Kabul, employing over 400 people. The retail group has a market capitalization of US$1.5 million, monthly. Such success would not be possible without our highly capable core team at the helm.

Hashim Alif, Vice-Chairman

Hashim has a Bachelor degree in civil engineering from Kabul University. He currently serves as a Director and manager of six different corporations, four of which are registered and operating in Afghanistan  under the SMN  group umbrella - Insurance Corporation  of  Afghanistan,  Kaihan  Petroleum,  Afghan  Krystal,  Land  Rover  Afghanistan,  Finest Limited. Hashim is responsible for corporate governance and day to day management activities in all areas of operations in each of the companies, with the exception of ICA. Collective annual turnover for companies under his management exceed US$100 million. Businesses under his management cover a broad range of commercial activities, including energy supply and distribution, mining, luxury automobiles and fast moving consumer goods. Collectively these businesses employ more than 400 people currently and will expand dramatically in the near future.

Arif Nazari, General Manager

Arif Nazari is a multi regional retail and managerial expert, as he has been working in Iran, France, Afghanistan, as a senior manager in diverse industries; that varies from airline services, food retail, furniture, and fashion. Arif has proven to be of great value as he gained the international knowhow, combined with the local knowledge in Afghanistan markets and culture. Arif has two diplomas in industrial equipments and electronics.